ADAM PALCZEWSKI

:: MEDIA, RETAIL & DIGITAL MARKETING CONSULTING ::

Professional Summary

I’m a strategic and hands-on leader in media, retail, and digital marketing with 20+ years of international experience across leading brands, agencies, and ad-tech firms. I specialise in building integrated media and eCommerce strategies that drive performance, brand equity, and retail media innovation.

I thrive on building high-performing teams, developing integrated campaigns, and translating insights into measurable results that drive brand and commercial impact.

Career Highlights

• OMD EMEA – Director of Retail Media & eCommerce (2025–present)
  Leading connected commerce initiatives across CPG and FMCG clients, integrating retail media into holistic media strategies and driving measurable growth.
• Dentsu – Head of Retail Media EMEA
  Developed Dentsu’s EMEA retail media proposition, GTM strategy, and supported retailer RMN development across Europe.
• TJX Europe – AVP Head of Media Europe
  Oversaw brand and eCommerce media budgets across European markets UK, DE, FR, IT, AT & PL; launched eCommerce capability across DE and AT.
• Philips – Global Retail Media Lead
  Owned global Amazon media strategy and budget, scaling digital commerce performance across markets through innovation, governance, and capability building.
• AdTech – DoubleClick, Smartly.io & Lemma
  Commercial and services leadership roles across EMEA and APAC; drove sales, partnerships, digital and programmatic innovation.
• Agency Foundations
  Held senior roles at WPP, Mindshare, Publicis, and Havas — delivering strategic media transformations for global brands.

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